“Emoti-Con Brand Re-Design: Vote for your Favorite”

Help us design a new logo for Emoti-Con!

Our project addresses what Emoticon represents from a youth perspective; an opportunity to access a community that welcomes and celebrates students’ innovation on how to use digital tools for positive changes.

Project 1:

Our project #1 is a logo proposition for the future of Emoti-Con. We chose the aspect of power and atom. Our team combined the idea of the battery in the old logo and redesigned it. The battery is formed by the shape created by the letters of Emoticon. The circle surrounded by the letters represent the idea of an infinite unity in this community. The circles and the upside down “u” shape symbolizes every human figure in the community.

1. The idea of Emoticon being fresh and a community meant to highlight young minds guided our designs. The front was designed in a rigid form along in the shape of a battery.

2. Unity is represented in the early designs with the shape of a circle involved throughout designs as we try to make the shape unique and symbolizes Emoticon.

3. We hope to convey the idea of the foundation building on top of the access created by the community in Emoticon. We made this into a potential logo design to represent and embrace the unexpected sources of energy and innovation.

Project 2:

The typeface for Emoticon was designed with blocks of rectangles to visualize the logo in a “game” style. We worked on incorporating this style and typeface design into a concept of energy. The potato is reminiscent of childhood science experiments where potatoes become energy sources to power light bulbs. We made this into a potential logo design to represent and embrace the unexpected sources of energy and innovation. Therefore, “Emoticon” is being lit up by this unexpected power source.

✅LEAVE A COMMENT WITH YOUR VOTE✅

In the comments, tell us which design direction you like better:

Project 1 ✅

or

Project 2 ✅

and tell us why, or share your own ideas or changes. We will add in your ideas to the final design!