“Butterflies App”

Hannah Peikes is a senior analyst of digital consumer insights at Nickelodeon primarily focusing on preschool. In this role she is responsible for being the child/parent voice as digital preschool content is created through speaking with both kids and parents on a regular basis. Previously, Hannah worked as a project director at a market research company focusing on youth, media and technology. She holds a Master's in Technology, Innovation and Education from the Harvard Graduate School of Education and a Bachelor's in Disability Studies/Child Development from Vanderbilt University.

As a human-centered designer, I believe that design is empathy. I create systems, services and products that are better catered to people’s needs by giving them the agency to participate in the design process. Growing up as a third culture kid has meant my upbringing and community are my greatest inspiration. It has inculcated empathy in me to different kinds of people and perspectives. My passion project is figuring out how to make the education system more responsive to today's youth. This is important to me as a creative that struggled in a system that prioritizes academia over the arts.