“Emoti-Con Brand Re-Design: Choose your Favorite!”
About this Project:
Help us choose a new design and brand direction for Emoti-Con!
The Emoti-Con Design Fellows are students from the Parsons Scholars program at the Parsons School of Design. They spent several weeks this spring learning about the Emoti-con NYC Youth Digital Media & Tech Challenge to discover what it represents from a youth perspective: an opportunity to access a community that welcomes and celebrates students’ innovation on how to use digital tools for positive changes.
Then, they worked to explore new branding directions for Emoti-Con. Look through both proposals and tell us what you think in the comments!
Design Proposal 1 is by Kyle: "With inspiration from an impossible square for the arms representing emoti-con’s ability to connect people and ideas. Primary colors for the color scheme to represent the artistic and design elements of emoti-con. And the words “Think Outside The Box” to represent the process of making this logo and what emoti-con embodies at its core my logo was complete!"
Design Proposal 2 is by Xiangru: "The logo mainly consists of a human hand and a machine hand in the shape of an electric bulb indicating cooperation and ideas. The blue and green of the hands indicate the world."
Share your feedback and ideas in the comments!
More About this Project
The links have presentations about both proposals including details about how they came up with their brand idea and how the ideas evolved over time.